About, in brief
LATITUDE is a serial fiction by VUAL: six imagined travellers, one day each, in real places. The pictures and films are made with AI. The place, and one fact about it, are real and checked before we begin; the traveller and the day are invented. Founding editor: Sachio Kawasaki.
About, in full
LATITUDE is a serial fiction published by VUAL, a publisher and creative studio in the United Kingdom and Japan. Each issue is one day at one latitude: a short film and a magazine-style carousel that follow an imagined traveller through a real place, hour by hour.
Six travellers take turns: a sound recordist from Bergen, an architecture student from Prague, a London bookshop worker who studies art in the evenings, a potter from Gothenburg, a perfumer from Lyon, and a gallery assistant from Tokyo. The traveller and the day are invented. The place, and one true thing about it, are real and checked before an issue is made.
The pictures and films are made with AI. What is filmed, what stays and what is cut is the editor’s decision, and each issue has a working note that records it. We look for the beauty of clothes not in the posed moment, but in the time between.
How it is made
- Real
- The places, the hour-by-hour light, and one fact about each place, checked before we begin. Shops in our city guides are listed only after checking, on their own pages, that they are open that year.
- Imagined
- The six travellers and their days. No picture is presented as a photograph of a real person.
- Made with AI
- Stills and films are generated by the VUAL studio. In recent issues the clothes are VUAL’s own designs, made for the story.
- Decided by people
- Which of hundreds of stills are used, what is cut, and when an issue is finished by hand. Each issue’s working note records those decisions. The working notes
- Unsponsored
- No brand pays to appear, and no issue is sponsored.
At a glance
- Issues published
- 12
- Cities
- 12 (7 countries)
- Latitudes
- 35.5° N (Tottori) – 64.1° N (Iceland)
- Travellers
- 6
- Working notes
- 11, one for each issue
- City guides
- 23 cities, 352 places
- First issue
- October 2026
- Languages
- English · 日本語
Images
These images may be used for editorial coverage of LATITUDE, with the credit below. Please do not crop out the figure, alter the images, or use them in advertising. All images are made with AI and depict fictional people.
36.6° N Kanazawa
48.2° N Vienna
53.8° N Haworth
39.7° N Morioka
38.1° N Reggio Calabria
The editor
Sachio Kawasaki is the founding editor of LATITUDE and the founder and creative director of VUAL. He completed the MA Fashion at Central Saint Martins, trained at Balenciaga, and went on to found and run his own label. He is based in the United Kingdom.
Full profile →Credit
- Images and film
- Image: LATITUDE by VUAL (made with AI)
- Direction
- Directed by Sachio Kawasaki
Contact
Press and editorial
Interviews, images in other sizes and the working notes are available on request.