- Publisher
- VUAL (LUFIS Co., Ltd.)
- Founding Editor
- Sachio Kawasaki
- Offices
- Japan · United Kingdom
- Languages
- English · 日本語
- Contact
- editor@vual.jp
How an issue is made
Each issue is one day at one latitude. The place is real, and so is one fact about it, checked before we begin. The traveller and the day are imagined.
The pictures and films are made with AI by the VUAL studio, from the clothes, the place and the light of that season. Nothing in an issue is presented as a photograph of a real person.
No brand pays to appear. When a brand lends its wardrobe with permission, it is credited once, at the end of that issue.
Shops in our city guides are listed only after we have checked, on their own pages, that they are open in the year we write. No listing is paid for; if that ever changes, paid listings will be marked as such.
The travellers
The studio
VUAL also makes films and stills for fashion brands. LATITUDE is where we make our own work.
VUAL studio →